CES Partnership Activation
For CES 2020, Logan & I got to throw some ideas into the ring for partnership activations. We had a lot of fun thinking of them and even more once we saw photos of the ones that actually happened. This was our favorite of the bunch.
Nike
CES has notoriously long lines for attendees to get into booths & exhibits. So for Google’s partnership with Nike, we created a Nike Run Challenge called Sprint the Line. Participants sprinted from one point to another, and if they could guess their time within a 10th of a second they got to skip the line all-together.